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SEO Company Los Angeles USA:  SEO company will help you to grow your business exponentially in Digital media. It will help you to increase your visibility in search engines and also to get and maintain top ranking in Google & Bing search engines. Enquire Now

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Influence Marketing - Influencers earnings

Influence Marketing - Influencers earnings

Influence Marketing

Social Influence Marketing

Latest Google AdWords Updates

Latest Google AdWords Updates

Campaigns might cost more than their daily budget

Total daily cost of your campaign is more than your daily budget amount, that means your campaign is spending more of your budget on days with higher Search traffic and less on days with lower traffic. Search traffic can fluctuate for several reasons: whether it's the weekend or weekday, or due to seasonality and holidays.

Latest Google Updates

Hawk : Google local algorithm update

Possum algorithm update

Progressive Web App

Fred  algorithm update

http://esearchclick.com/latest-google-updates

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Website Designing, creative designing, Logo designing, UI designing, App designing, banner designing, and other designing works reflect the brand value of a company & business. Better you present the company digitally better you able to sell online.
Any form of Online marketing and branding requires designing and creativity. Either you are making a website, App or advertising material fonts, creativity, innovative ideas matters most.

Google Job: Marketing and Creative Solutions Manager Google Sales & Account Management

Gurugram, India
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
The Marketing & Creative Solutions team inspires, consults, mentors and partners closely with our major advertisers and agencies to help them develop digital solutions, in-house capabilities and creative excellence across Google’s products. We are in a unique and exciting position to not just deliver 1:1 consultations, but inspire and shape how the marketing and creative business ecosystem evolves for the digital age, driving thought leadership externally and inspiring brand managers and creatives at many public forums.
You will work across advertiser brand management teams, creative and media agencies - transferring our in-house creative intelligence, into the ecosystem so that they can build the most impactful creative assets and approach on digital.
Building this creative intelligence, requires us to constantly experiment, track, analyze and develop creative experiments internally.
On this this team, you will bring the best of Google across Search, YouTube, Maps, Programmatic and Cloud together for our partners and help them unlock new and unique possibilities. We work closely with our internal analytics, sales and product teams to stitch this together. This starts with you having the deepest insights on the brand and the consumers in that category.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
Drive creative infused advertiser solutions and consequently in-quarter upper-funnel business growth pipeline in collaboration with LCS teams. This could be via inspire, mentor or 1:1 consults.
Develop relationships to serve as a trusted partner with our top advertiser CXOs, brand teams, and a select set of media and creative agency partners ensuring they are equipped to craft the right approach and assets for using Google platforms. Drive the development of newer creative intelligence, by identifying hypotheses, running experiments and building scalable narratives. Deliver this to the ecosystem to drive thought leadership, platform share and product attach in marketing campaigns. Ensure end-to-end solutions delivery managing operations across internal teams while creating new consumer experience opportunities for brands using our core tech on Cloud, Android, Chrome, etc.
Structure and execute programs to inspire and equip the creative ecosystem along with Google marketing and events teams. Lead the transformation on digital creative, data and AI based marketing.
Qualifications
Minimum qualifications:
8 years of consumer brand or product marketing experience for an offline brand followed by a digital first brand. Experience in creative agency management and the creative development process, creative research, media planning and measurement. Experience in crafting, planning and executing a digital marketing campaign from creative brief to post analysis. Experience at a creative agency.
Preferred qualifications:
Industry recognition.
Ability to prioritize and complete multiple tasks swiftly, and follow through with team members to achieve group and individual goals. Creative yet structured thinking, both on your feet.
Flexible, proactive, thrives in ambiguity, entrepreneurial, responsible, creative. Knowledge of the branding and creative ecosystem, culture and language. Strong consultative skills, great public speaking and facilitation skills with a recognized industry reputation in marketing forums with the ability to effortlessly build relationships internally and externally.

Advertise your Business

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Google AdWords Certification Exam Practice, Questions & Answers

1. What is the benefit of having multiple ads in an ad group? A) AdWords will automatically match each ad to the keywords it's most relevant to B) Ads are only eligible to show ad extensions if there are more than one ad in that group C) Ads are only eligible to show at the top of the page if there are more than one ad in that ad group D) AdWords will automatically rotate your ads and show the best performing ones more often
2. You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts?
A) Pause your clients' campaigns and recreate them in your manager acccount
B) Use your clients' sign-in information to access and manage the accounts
C) Link the client accounts to your My Client Center (MCC) manager account
D) Consolidate the 3 accounts into a new AdWords account you create
3. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
A) create a different ad for each keyword
B) create multiple ads for each keyword
C) only create one ad that's relevant to all keywords
D) create ads that are relevant to all keywords

Pool Boy Coca-Cola’s New Ad

The Entire Family Has a Crush on the Pool Boy in One of Coca-Cola’s New ‘Taste the Feeling’ Spots Global ad campaign celebrates inclusion and diversity
CREDITS “Pool Boy” Agency: SANTO Creative Directors: Sebastian Wilhelm, Maxi Anselmo & Pablo Minces Art Director: Maxi Anselmo Director of Photography: Jose Luis Garcia Production House: Landia Director: Andy Fogwill

Facebook launches 'Advanced Measurement' - People Based Advertising

Facebook launches 'Advanced Measurement' - People Based Advertising. It have advanced tracking that can track cross device and cross publisher performances. Now Advertisers can target and use real time stats.

Most Downloaded Android apps

Most Downloaded Android apps:

Top installed apps (doesn’t include preinstalled apps on Android devices) Facebook Facebook Messenger Pandora Radio Instagram Snapchat

Top installed games
Candy Crush Saga Subway Surfers Temple Run 2 Despicable Me Clash of Clans

Show your Gmail ads to the right people

• Use domain, keyword and purchase intent targeting to reach new customers.

Why: You can reach people that are likely prospects or ready to convert.

• Use email lists to re-engage customers.

Why: Customer Match can help you reach your most valuable customers with tailored ads and bids.

• Use similar audiences with Gmail to reach prospects who are like your customers.

Why: Similar Audiences with Gmail can expand your reach by 2x to highly qualified users.1

Influencer Marketing

The popularity of influencer marketing is definitely on the rise. According to eMarketer, in 2016 brands spent somewhere north of $570 million on influencer marketing on Instagram alone.

Not sure what all the fuss is about? Basically, it’s all about word of mouth. We all know that word of mouth marketing is the best form of promotion. We are inherently more likely to trust the opinion or recommendation of someone we know. Think of influencer marketing as one way to get that word of mouth promotion online rather than in person. Sure, influencers aren’t usually actually friends with the people who follow them online, but they have nearly the same influence. Influencers are trusted thought leaders and trendsetters, and their followers respect their recommendations because they look up to them. Partnering with the right influencer can be tremendously beneficial to your brand if you’re looking to be introduced to new audiences.

Oftentimes brands imagine going after big-name celebrities as influencers, but the truth is that working with those people will cost a fortune. It’s better to focus on finding niche influencers who have interests or specialties that are in sync with your brand.. Not only will it be more cost-effective to work with them, they’re also the type of people who have audiences that are likely to be interested in your brand.

B2B Marketing: The Changing Face

81% of non-C-suiters have a say in purchase decisions. Clearly, if you're marketing only to the highest level, you're overlooking the people who need to notice you.
89% of B2B researchers use the internet during the B2B research process.
B2B researchers, on average, do 12 searches before engaging on a specific brand’s site.
Nearly half of potential B2B buyers watch 30 minutes or more of B2B-related videos
91% INCREASED use of a mobile device throughout the entire B2B purchase path
Half of all B2B buyers are millennials

Obama’s USDS team - MattCutts, Googles Search Engineer

The Final Days of Obama’s Tech Surge
The White House imported Silicon Valley’s best to transform government. Will Trump undo it all?
#MattCutts, #SearchEngineers Obama's tech teams are optimistic publicly but quietly fear for their programs' future after Trump inauguration; Matt Cutts in line to be interim head of USDS: Matt Cutts, who took a leave from his job as one of Google’s top search engineers (and who for years informally became the search team’s key communicator to the tech community) to join the USDS team in the Pentagon. Now Cutts has been appointed the USDS’s new director of engineering, which puts him in line to be the interim head of the service when Dickerson and Van Dyck leave. He’ll stay there until the Trump administration picks a new director — or shuts down the whole saloon.

Now you can start Google searching even you are offline

Now you can start searching even you are offline. Android will now store Google searches offline
The new offline capabilities for search join similar improvements to its other apps, such as Google Translate, Google Maps, and its lightweight search-result pages, which aim to patch up key features when a poor connection would otherwise break them. More Info Google offline search

48% of organisations do not have a mobile strategy

Despite the fact most organisations agree that mobile deserves a strategic approach, last year's Digital Intelligence Briefing found that nearly half are failing to put this into practice.
The report explained how even the 20% that do have a well-defined mobile strategy are not making the most of customer analysis, proving the untapped potential of data.

Mobile is eating the world

http://ben-evans.com/benedictevans/2016/12/8/mobile-is-eating-the-world

Digital Marketing Facts, Findings & Research

https://docs.google.com/Digital Marketing Facts, Findings & Research Email is Driving more conversions than any other marketing channel, including search or social media, email marketing is still the reigning king of marketing with an ROI of 3800%. (Campaign Monitor)
Since 74% of consumers prefer to receive communications from companies via email (HubSpot), a branded email address is the first key to establishing credibility and trust.
“Email is the best channel to directly reach potential customers and loyal supporters.”