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Thursday, May 29, 2008

Online Advertising a Disruptive Technology

Behavioral targeting is most definitely a disruptive technology, It's changing the way ad agencies and media planners must think. Online advertising is racing ahead in Britain, growing at a roughly 40 percent annual rate, and is expected to account for as much as 14 percent of overall ad spending this year, according to media buying agencies.

Saturday, May 24, 2008

Importnat Webinars

Importnat Webinars of Google:

http://www.google.com/services/adsense_webinar.html

http://www.google.com/adwords/webinars/

http://www.google.com/adwords/tvads/webinar.html

Importnat Webinars of SEO:

http://www.hubspot.com/marketing-webinars

Sunday, May 4, 2008

Internet Advertising: Advertise your Business Online

The growing competition in every industry and sector has made the practice of advertising essential. Internet is the most feasible and extensive medium. Being displayed on an extensive network of publishers, with innovative designed ads, can help organizations achieve response and lead generation.


Internet is a growing media that also encompasses information about the commodities and services. There are over 46 million Indian Internet users, according to an IAMAI report. A survey by eMarketer tells that 73% companies use display ads and 33% use video ads. An April 2007 survey by eMarketer tells that 26% of Internet users trust online banner ads and 34% of them trust search engine ads.



The Internet advertising is contributing to create brand awareness across the Internet. The online agencies have the ability to handle advertisement campaigns at any location of the world. This is the power of this virtual world, as it never sees a geographical boundary. The agencies offer rich media ads and flash video ads, which are quite attractive and interactive in appearance.

Saturday, May 3, 2008

Earn Money - Online Business

E-commerce and the trade on web have made some startling discoveries. People are interested on buying on the web sites and e-commerce portals, provided the goods and services as are promised reach the customers in the same state. At the same time concepts like affiliate marketing and e-mail marketing have been selling like hot cakes.


Many popular brands have launched their programs to allow the web site owners market and promote their products. By joining affiliate programs and by endorsing the brands, the e-marketers can earn great money on the web. Many affiliate programs claim five digit payout for successful marketers.


Affiliates have helped their business to grow by delivering on the performance basis, which is not the case with any off line marketing mode.


Advertisers, web site owners, affiliate networks, merchants, almost everyone in affiliate marketing industry are concerned about developing and making up enhanced affiliate programs. Affiliate marketing program is developed to entice or invite web professionals to take part in the marketing process of the program provider. Therefore, the first target is the web professional. After the web site owners or publishers pioneer for the responsibility, then it is the target audience. Affiliate marketing programs as such should be customized both for the web publishers as well for the targeted audience that will come through the affiliate.


The money in affiliate marketing is unstilted. It all depends on how you market the products or services of the merchants and to how many. With a good web site, you can dream of becoming a millionaire.


Internet users are just now catching the wave of Internet possibilities that is rising with a growing base of affiliate marketers, online malls and information based sales structures. The good news is that even the most rudimentary education in computer technology can help anyone make big money from home if a basic understanding of Internet marketing is grasped. One of the best ways to earn a residual, passive income is through affiliate marketing and multi level marketing structures.


There are many people who make money over the Internet with various successful sales and service programs.


There really are many options for earning an income through the Web. The most well-known online opportunity is perhaps the selling of goods on electronic auction sites.


Multi level marketing plans are just now taking the Internet by storm. Direct selling, or in cyberspace it is called matrix marketing, is quickly becoming a new and innovative way to make money over the Internet.


These programs pay commissions on several levels, allowing their salespeople to earn and train others to be successful. This type of income producing venture may take more time and commitment than simple sales online through auction sites, but these ventures do have unlimited income possibilities, when there is dedicated work involved.

Thursday, May 1, 2008

Online Promotion through Affiliate Marketing

Affiliate marketing gives you a wonderful tool to multiply your marketing efforts and get hold of a larger customer base. In this kind of marketing, the advertiser makes use of the resource or the platform of the web site publisher. The resource we are talking about may exist as a web site, portal or a blog.

When you don’t have any products of your own, you sell others’. That is affiliate marketing. You make a blog or web site, put the advertisers content and earn when someone sees it or does some action after viewing. The merchants or advertisers monitor the number of people you have shown their advertisements to, of course on your web site or blog and subsequently pay a corresponding amount. That is your piggybank, wherein small currencies are deposited at regular intervals.

Affiliate marketing, thought it is relatively a new business practice, is catching up fast. The evidence that supports this premise is the increased budget spending on online marketing, which includes affiliate marketing.

In affiliate marketing, web site owners post or publish the content of the advertisers on their own web sites. The content may comprise of text links, widgets, flash advertisements, graphics, etc. Users visiting the site are exposed to these advertisements and that does help in generating revenue or leads for the advertisers.