Monday, August 20, 2012
Tuesday, February 28, 2012
Online Ad Spend & Search Spend Trends
2012 is expected to be the year that marketers spend more on online advertising than print. US online advertising is expected to grow 23.3% to $39.5 billion in 2012, while spend on print is expected to reach only $33.8 billion. Online advertising will be a $62 billion market by 2016.
Internet advertising is only behind TV Ads which have spent $60.7 % in 2011 and expected $64.8 in 2012 and $72 billion by 2016.
Many researches suggest SEO is the most effective online marketing strategy. 2012 will become the Year of Mobile SEO. 1 out of 3 mobile searches is somehow related to local search. Search spending is half of all digital spending. Search Ad Spending Could Hit $19.51 Billion In 2012.
Tuesday, February 21, 2012
Marketers Should Look on Mobile : Nielsen Smartphone Survey
24-34 age group showed the greatest proportion of smartphone ownership, Smartphone penetration stood at 48 percent in January.
Facebook 2012 Stats
Facebook 2012 Stats Highlights
- Mark zuckenberg personal wealth $ 24 Billion
- Facebook made $1 Billion in 2011
- 250 million photos uploaded daily
- Average Time spent per visitor- 20 Minutes
- 57% Female/43% Male users
- Mark zuckenberg salary from July 2013- $1
Facebook 2012: The Latest on Everybody's Favorite Social Network by Infographiclabs
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