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Tuesday, July 14, 2009

Online Marketing News

Microsoft is launching a music streaming service this month
Stream music for free and also download to own

Microsoft Office 2010 Will Be Free Online Testing Starts Today

Twitter Back on Track In June With 20 Million U.S. Visitors : ComScore

Facebook finally caught up to MySpace in unique U.S. visitors and surpassed its rival social network
Twitter Back on Track In June With 20 Million U.S. Visitors

Tuesday, July 7, 2009

Top 10 Most Searched and Paying Keyword of 2009

1) Paris Hilton.
2) Google
3) Yahoo
4) Ebay
5) Eminem
6) Britney Spears
7) mapquest
8) Tsunami
9) Girls
10) American Idol

Most searched term on Google, Yahoo and MSN 2009

Google
Craigslist (0.45%)
MySpace (0.41%)
Facebook (0.34%)
Yahoo Mail (0.24%)
Yahoo (0.22%)

Yahoo
MySpace (0.73%)
Google (0.66%)
Craigslist (0.59%)
Facebook (0.52%)
MySpace.com (0.42%)

Microsoft
Google (1.02%)
Yahoo (0.61%)
MySpace (0.53%)
Yahoo.com (0.48%)
Facebook (0.45%)

Search Engine Optimization

Search Trends on Google: Most Searched Celebrity, Term in India and Globally

Top 10 most searched Bollywood celebrity on Google
1. Katrina Kaif
2. Aishwarya Rai
3. Salman Khan
4. Hrithik Roshan
5. Kareena Kapoor
6. Shahid Kapoor
7. Deepika Padukone
8. Shah Rukh Khan
9. Mallika Sherawat
10. Genelia D’Souza


In India:

Fastest Rising

1. youtube
2. orkut
3. katrina kaif
4. cricket
5. irctc
6. facebook
7. genelia d'souza
8. beijing 2008 olympic games
9. sixth pay commission
10. ipl

Most Popular in India

1. orkut
2. gmail
3. yahoo
4. google
5. youtube
6. yahoomail
7. indian railways
8. rediff
9. cricket
10. katrina kaif


Global Most searched terms

1. Facebook
2. BBC
3. YouTube
4. eBay
5. Games
6. News
7. Hotmail
8. Bebo
9. Yahoo!
10. Jobs
11. whatsyourview

Source zeitgeist2008

SEO

Monday, July 6, 2009

Today Hot Topics of Online Marketing

Internet Explorer Lost 11.4 Percent Share To Firefox, Safari, And Chrome
Google Analytics on your Mobile Phone

Using Google Analytics and Website Optimizer Together




Google Adsense for Mobile launched
Google Ad Planner New Look Changed
Google's tips for speeding up your online publishing business in a slowdown.
https://www.google.com/adsense/support/bin/answer.py?answer=77805

Google's SEO guide

Sunday, July 5, 2009

Bing increasing search share for Microsoft

Recently launched Bing has managed to increase the searchers and query by 3 points for Microsoft.

Search engine marketing

Thursday, July 2, 2009

Technology News

Russians Spend More Time On Social Networks Than The Rest Of World: comscore
YouTube Increases File Size Limit To 2GB
Google Enhances Gmail Labeling With Drag And Drop Feature
Firefox 3.5 Hits Five Million Downloads in 24 Hours

Wednesday, July 1, 2009

Search Engine Optimization (SEO) Tips

SEO Tips

Host your site in the region where you have to promote your site. Check IP address hasn't been black listed.

Increse crawl rate, Update the site's content as often as possible. Minimize page load time, remove cancolization.

Optimize images to get traffic from Google image search. Use xenu.

Do Metadata optimization, Optimize Title and description meta tags.

Write unique content, dont repeat key terms more than 3 times, use H1 tag, image alt tag and bold tag for the key terms.

use robot.txt, HTML and XML sitemap, .htaccess file, breadcrumbs navigation

Use various free tools to analyze the site from different points.

http://www.seo-browser.com/,
http://www.websiteoptimization.com/services/analyze/
http://www.bad-neighborhood.com/text-link-tool.htm
150 + Killer SEO Tips

Free Google Analytics Tools

URL Builder

Use URL builder Google Analytics Tools from Google Analytics help center to tag and track your marketing campaigns effectively. tag your online ads with campaign, medium and source.

SiteScan(http://sitescanga.com/)

Verify all pages on your site include the tracking code. SiteScan then reports each page in an easy-to-read CSV file

Thursday, May 7, 2009

IAB Definition to Social Media Advertising Metrics

Social media is marketing, not advertising Social media is the marketing channel that's actual beginning to replace advertising.
Interactive Advertising Bureau (IAB) today announced the release of “Social Media Ad Metrics Definitions.”The document divides social media into three distinct categories and defines the metrics specific to each type:
  • Social Media Sites
  • Blogs
  • Widgets & Social Media Applications

Link Building : Make Quality Link

Link building is one of the most important elements of a viable SEO strategy. Single inbound link likely contributed to our page's high PageRank almost singlehandedly won't surprise an SEO; it makes complete sense. But it is a great reminder that when it comes to link building, sometimes less is more. You don't always need to get tons of links to see a real impact; one great link can do a whole lot more than many average links.

Tuesday, May 5, 2009

Recession to End this Year : Bernanke

US Federal Reserve Chairman Ben Bernanke told Congress yesterday that the US economy is on track for a recovery, but it will be slow.

"I am hopeful that the recession will end in the second half of this year due to aggressive monetary and fiscal policies, and the operation of typical business cycle mechanisms." said Yellen, president of the Federal Reserve Bank of San Francisco.

US Federal Reserve chairman Ben Bernanke has forecast an end to the US recession but warns any future shock to the financial system would jeopardise that recovery.


"We continue to expect economic activity to bottom out and then to turn up later this year," he said.

"Even after recovery gets underway, the rate of growth of real economic activity is likely to remain below its longer run potential for a while," he said.

"We expect that the recovery will only gradually gain momentum and that economic slack will diminish slowly.

The American economy has been in recession for one and a half years, even as the battle for economic revival centred on bailout programmes continues to progress.According to non-profit research organisation National Bureau of Economic Research, the US officially slipped into recession in December 2007.


To boost the nation's sagging economy, the Federal government has unveiled unprecedented measures including the mega $700-billion bailout package and buying stakes in financial entities.

In addition, the Obama administration recently came up with a public-private partnership plan, which is aimed at mopping up toxic assets worth $1 trillion from the financial system. The US has also become strict on executive compensation on Wall Street and has introduced pay restrictions on companies receiving taxpayers money.

Meanwhile, in the fourth quarter of 2008, American GDP contracted the most in 26 years at 6.3%.