Gurugram, India
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
The Marketing & Creative Solutions team inspires, consults, mentors and partners closely with our major advertisers and agencies to help them develop digital solutions, in-house capabilities and creative excellence across Google’s products. We are in a unique and exciting position to not just deliver 1:1 consultations, but inspire and shape how the marketing and creative business ecosystem evolves for the digital age, driving thought leadership externally and inspiring brand managers and creatives at many public forums.
You will work across advertiser brand management teams, creative and media agencies - transferring our in-house creative intelligence, into the ecosystem so that they can build the most impactful creative assets and approach on digital.
Building this creative intelligence, requires us to constantly experiment, track, analyze and develop creative experiments internally.
On this this team, you will bring the best of Google across Search, YouTube, Maps, Programmatic and Cloud together for our partners and help them unlock new and unique possibilities. We work closely with our internal analytics, sales and product teams to stitch this together. This starts with you having the deepest insights on the brand and the consumers in that category.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
Drive creative infused advertiser solutions and consequently in-quarter upper-funnel business growth pipeline in collaboration with LCS teams. This could be via inspire, mentor or 1:1 consults.
Develop relationships to serve as a trusted partner with our top advertiser CXOs, brand teams, and a select set of media and creative agency partners ensuring they are equipped to craft the right approach and assets for using Google platforms.
Drive the development of newer creative intelligence, by identifying hypotheses, running experiments and building scalable narratives. Deliver this to the ecosystem to drive thought leadership, platform share and product attach in marketing campaigns.
Ensure end-to-end solutions delivery managing operations across internal teams while creating new consumer experience opportunities for brands using our core tech on Cloud, Android, Chrome, etc.
Structure and execute programs to inspire and equip the creative ecosystem along with Google marketing and events teams. Lead the transformation on digital creative, data and AI based marketing.
Qualifications
Minimum qualifications:
8 years of consumer brand or product marketing experience for an offline brand followed by a digital first brand.
Experience in creative agency management and the creative development process, creative research, media planning and measurement.
Experience in crafting, planning and executing a digital marketing campaign from creative brief to post analysis.
Experience at a creative agency.
Preferred qualifications:
Industry recognition.
Ability to prioritize and complete multiple tasks swiftly, and follow through with team members to achieve group and individual goals.
Creative yet structured thinking, both on your feet.
Flexible, proactive, thrives in ambiguity, entrepreneurial, responsible, creative.
Knowledge of the branding and creative ecosystem, culture and language.
Strong consultative skills, great public speaking and facilitation skills with a recognized industry reputation in marketing forums with the ability to effortlessly build relationships internally and externally.
