ZenithOptimedia forecasts that total media spends in India will rise to Rs 24,464 crore in 2009 from about Rs 20,000 crore in 2007.
Indian companies are already on top for providing web related services like web designing, development and also pioneer in providing SEM services. Online advertising industry is also rising rapidly in India. Most online advertising agency have top branded of different business base is advertising their business from Indian agency only.
Esearchclick is also a new SEM company. Along with Internet Marketing the Esearchclick also provides Search engine Optimization Services that will help websites ranking in major search engines.
What is My Client Centre?
What is Google Advertising Professionals Programme? What are the requirements for becoming a Qualified Google Advertising Professionals?
What is ‘Quality Score’ and how is it calculated?
Define and differenciate the terms PPC, CPC, CPM, CPA.
How do I create a high quality landing page?
What is AdWords API? How much does it cost to use the AdWords API?
How can we Manage Multiple Adword Accounts?
What is Google Checkout?
What is the Template Centre? Does it affect your billing options?
Indian market is cheaper than others as we know in the service providing so the case with the SEO services also. Search engine marketing is the great helping hand for all the businesses. With Search Engine Marketing make your website a shop that is convenient for customers to purchase and inquire about any products and services. Indian SEM industry is pioneer in doing so at cheap rate.
Growth of SEO industry in India - India have talented SEO at very competitive rates. Indian SEO's provides cost-effective services to clients in international market.
India is outsourcing hub for SEO services due to following reasons:
Low Cost,
Cheap and talented manpower,
Quality work and
Government Policies favorable for Indian IT Industry.
Internet marketing is marketing through Internet. As uses of Internet in every purpose is increasing Internet marketing is now on boom. Uses of Internet is increasing and penetrating the every field of the life either ticket booking, good purchasing, banking, education or Informational use.
Internet marketing can never been stopped because of its easy availability and making life easier in many ways. In very short span of time you can transfer your money from one account to other, you can get connected with any part of the world.
There is no boundary limitation in the use of Internet marketing techniques, so if you have good products and want to expand your business in other countries then without going there you can extend your business throughout the world.
So you can understand the scope of Internet marketing as most effective and easy to use and promote businesses through it.
Internet marketing is the marketing of products or services over the Internet Internet marketing is combined term of search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. Internet marketing, also referred to as online marketing, Internet advertising, or eMarketing,
Benefits of IM:
Lower costs for the distribution of information and media to a global audience.
Digital media such as the Internet, e-mail, and wireless media
Highly interactive providing instant response
Internet marketing requires a comprehensive strategy based on company's business model focusing on its target market through proper choice of advertising type, media, and design.
Informative Content
Better navigation
Quicker response i.e Interactiveness and
Online advertising is the key of success of Internet marketing.
A pod cast is a digital media file that is used to distributed over Internet to play from media players.
Hear without sound with Pod cast by syndicating contents, it has ability to be syndicated, subscribed to, and downloaded automatically when new content is added, using an aggregator or feed reader.
Making use of pod casts' syndication features requires appropriate software, often referred to as a podcatching client or a podcatcher. Social media is the best way to promote your podcast.
Convert your blog into pod cast and promote it through social media.
Use ping services like pingomatic or set up wordpress to ping some of the ping services.
Squidoo Lenses are a good way to generate traffic.
Writing articles and submitting them to EzineArticles.
Get unexpected traffic when my blog popped up on some css design portals like www.cssmania.com and www.webcreme.com.
Engage your readers. Put up polls, ask them questions, give them quizes, free tools, etc. Make them want to come back and tell their friends about you.
Participating in forums is a great way to get loyal readers.
Participate in Yahoo Answers and LinkedIn Answe.rs
Use social bookmarking sites like Digg, del.icio.us, etc. bring lots of traffic.
Use MySpace-like community sites.
Adsense
Affiliate Marketing
Online Advertising
Ad Network
Freelance services
Ad selling
Product Promotion
Run paid membership website
Write and market your own e-books
Domain Selling
Content Writing
Behavioral targeting is most definitely a disruptive technology, It's changing the way ad agencies and media planners must think. Online advertising is racing ahead in Britain, growing at a roughly 40 percent annual rate, and is expected to account for as much as 14 percent of overall ad spending this year, according to media buying agencies.
Importnat Webinars of Google:
http://www.google.com/services/adsense_webinar.html
http://www.google.com/adwords/webinars/
http://www.google.com/adwords/tvads/webinar.html
Importnat Webinars of SEO:
http://www.hubspot.com/marketing-webinars
The growing competition in every industry and sector has made the practice of advertising essential. Internet is the most feasible and extensive medium. Being displayed on an extensive network of publishers, with innovative designed ads, can help organizations achieve response and lead generation.
Internet is a growing media that also encompasses information about the commodities and services. There are over 46 million Indian Internet users, according to an IAMAI report. A survey by eMarketer tells that 73% companies use display ads and 33% use video ads. An April 2007 survey by eMarketer tells that 26% of Internet users trust online banner ads and 34% of them trust search engine ads.
The Internet advertising is contributing to create brand awareness across the Internet. The online agencies have the ability to handle advertisement campaigns at any location of the world. This is the power of this virtual world, as it never sees a geographical boundary. The agencies offer rich media ads and flash video ads, which are quite attractive and interactive in appearance.
E-commerce and the trade on web have made some startling discoveries. People are interested on buying on the web sites and e-commerce portals, provided the goods and services as are promised reach the customers in the same state. At the same time concepts like affiliate marketing and e-mail marketing have been selling like hot cakes.
Many popular brands have launched their programs to allow the web site owners market and promote their products. By joining affiliate programs and by endorsing the brands, the e-marketers can earn great money on the web. Many affiliate programs claim five digit payout for successful marketers.
Affiliates have helped their business to grow by delivering on the performance basis, which is not the case with any off line marketing mode.
Advertisers, web site owners, affiliate networks, merchants, almost everyone in affiliate marketing industry are concerned about developing and making up enhanced affiliate programs. Affiliate marketing program is developed to entice or invite web professionals to take part in the marketing process of the program provider. Therefore, the first target is the web professional. After the web site owners or publishers pioneer for the responsibility, then it is the target audience. Affiliate marketing programs as such should be customized both for the web publishers as well for the targeted audience that will come through the affiliate.
The money in affiliate marketing is unstilted. It all depends on how you market the products or services of the merchants and to how many. With a good web site, you can dream of becoming a millionaire.
Internet users are just now catching the wave of Internet possibilities that is rising with a growing base of affiliate marketers, online malls and information based sales structures. The good news is that even the most rudimentary education in computer technology can help anyone make big money from home if a basic understanding of Internet marketing is grasped. One of the best ways to earn a residual, passive income is through affiliate marketing and multi level marketing structures.
There are many people who make money over the Internet with various successful sales and service programs.
There really are many options for earning an income through the Web. The most well-known online opportunity is perhaps the selling of goods on electronic auction sites.
Multi level marketing plans are just now taking the Internet by storm. Direct selling, or in cyberspace it is called matrix marketing, is quickly becoming a new and innovative way to make money over the Internet.
These programs pay commissions on several levels, allowing their salespeople to earn and train others to be successful. This type of income producing venture may take more time and commitment than simple sales online through auction sites, but these ventures do have unlimited income possibilities, when there is dedicated work involved.
Mastering the art of making money through affiliate business can be a tedious project. But if done right, it can help you roll in the money for the rest of your life. It has proved to be a lucrative venture for many affiliate marketers. With a fairly easy set up, it doesn’t require storage space for any inventory.
Affiliate marketing is the paid publicity done by a website publisher for an online merchant. The online merchant may be a dealer providing products or may be a service providing enterprise. It is one of the methods employed in Internet marketing, especially by those people dealing with the industry sectors like retails, finances and online gaming.
Online affiliate marketing has organized the industry to some extent. Countless web site owners do not have to worry about their business model. Instead, they simply have to place the advertising material on their web site and relax. The affiliate marketing networks further act as catalysts or the proponents of the transformation.
Very soon affiliate marketing will be one of the primary tools employed by the marketers. The benefits and edge that affiliate marketing has over other traditional marketing practices are manifold. It is cost effective to the business groups and is very simple when it comes to execution.
Affiliate marketing is a derivative of Internet marketing and encompasses all those activities conducted by a web site owner to sell the products or services of an advertiser. In affiliate marketing, as in marketing mix, the boundary between marketing and advertising is very thin and often they overlap.
