Internet marketing is the marketing of products or services over the Internet Internet marketing is combined term of search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. Internet marketing, also referred to as online marketing, Internet advertising, or eMarketing,
Benefits of IM:
Lower costs for the distribution of information and media to a global audience.
Digital media such as the Internet, e-mail, and wireless media
Highly interactive providing instant response
Internet marketing requires a comprehensive strategy based on company's business model focusing on its target market through proper choice of advertising type, media, and design.
Informative Content
Better navigation
Quicker response i.e Interactiveness and
Online advertising is the key of success of Internet marketing.
