Omniture Online Business Optimization

Omniture technology, is the leading provider of online business optimization. allows marketers to increase ROI from online marketing programs by delivering actionable, real-time data and insights that drive successful online initiatives.

Omniture® SiteCatalyst® provides digital marketers with actionable, real-time intelligence about digital strategies and marketing initiatives with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.

SEO in New Era

With the many of the updates of Google SEO have entered in new era. Latest panda update, increasing value of page speed, social media influence, SEO guys require more concentration on their effort.

There is also an update "inbound links from bad sites can earn your site a Google penalty."

Before updating Google tested user experience with the change, over 500 changes were made last year, over 20,000 experiments were conducted.

First focus is user then search engines. Construct content, design, color combo and content options – like images, videos, and texts, from the user’s perspective. Update your SEO activities according to user’s search behavior and the changing algorithms for attaining stability for the site in search rankings and visibility.