The popularity of influencer marketing is definitely on the rise. According to eMarketer, in 2016 brands spent somewhere north of $570 million on influencer marketing on Instagram alone.
Not sure what all the fuss is about? Basically, it’s all about word of mouth. We all know that word of mouth marketing is the best form of promotion. We are inherently more likely to trust the opinion or recommendation of someone we know. Think of influencer marketing as one way to get that word of mouth promotion online rather than in person. Sure, influencers aren’t usually actually friends with the people who follow them online, but they have nearly the same influence. Influencers are trusted thought leaders and trendsetters, and their followers respect their recommendations because they look up to them. Partnering with the right influencer can be tremendously beneficial to your brand if you’re looking to be introduced to new audiences.
Oftentimes brands imagine going after big-name celebrities as influencers, but the truth is that working with those people will cost a fortune. It’s better to focus on finding niche influencers who have interests or specialties that are in sync with your brand.. Not only will it be more cost-effective to work with them, they’re also the type of people who have audiences that are likely to be interested in your brand.
1 comment:
Great, We also doing influencer marketing it saved a lot of time and money when compared to the normal advertising with all social media's, Google advertisement and native ads. Also its very powerful than the other ads. For more details check out : Digital Marketing Company in Chennai
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