81% of non-C-suiters have a say in purchase decisions. Clearly, if you're marketing only to the highest level, you're overlooking the people who need to notice you.
89% of B2B researchers use the internet during the B2B research process.
B2B researchers, on average, do 12 searches before engaging on a specific brand’s site.
Nearly half of potential B2B buyers watch 30 minutes or more of B2B-related videos
91% INCREASED use of a mobile device throughout the entire B2B purchase path
Half of all B2B buyers are millennials
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