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Saturday, October 7, 2017

Latest Google AdWords Updates

Latest Google AdWords Updates

Campaigns might cost more than their daily budget

Total daily cost of your campaign is more than your daily budget amount, that means your campaign is spending more of your budget on days with higher Search traffic and less on days with lower traffic. Search traffic can fluctuate for several reasons: whether it's the weekend or weekday, or due to seasonality and holidays.

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