Enhanced cost-per-click (ECPC) is a bidding feature that looks for ad auctions
that are more likely to lead to sales for you, and then raises your max CPC bid to
compete harder for those clicks.
ECPC for text ads is available on the Search Network and the Display Network,
but it isn't available for the "Display Network only - Mobile Apps" campaign type.
For Product Listing Ads, ECPC works only on Google Search.
How is ECPC different from Conversion Optimizer?
ECPC
● Works with all your campaign settings and max. CPC bids
● Can raise bids by up to 30%
● Works with third-party bidding systems
Conversion Optimizer
● Lets you set either a target CPA or max. CPA
● Has full freedom to set your CPC bid for each auction
● May not work with some API-based bid management solutions
Both ECPC and Conversion Optimizer
Use conversion tracking or Google Analytics data from your account
● Predict a conversion rate for each auction
● Adjust your bids to help you win the most promising clicks
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