Adwords Interview Questions

• Explain what is Ad rank?
• Explain how does Ad rank impact Cost-Per-Click?
• How do you minimize CPA
• Increasing traffic if budget is not exhausted
• Avg CTR
• Explain how does a Google auction work?
• what is Google Quality Score? Factors affecting QS
• Explain how you can improve conversion rates?
• Explain what is Google Ad API?
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• CPC, CPM, CPA

*  what is the difference in the JavaScript tag or HTML tag?