Show your Gmail ads to the right people

• Use domain, keyword and purchase intent targeting to reach new customers.

Why: You can reach people that are likely prospects or ready to convert.

• Use email lists to re-engage customers.

Why: Customer Match can help you reach your most valuable customers with tailored ads and bids.

• Use similar audiences with Gmail to reach prospects who are like your customers.

Why: Similar Audiences with Gmail can expand your reach by 2x to highly qualified users.1