The growing competition in every industry and sector has made the practice of advertising essential. Internet is the most feasible and extensive medium. Being displayed on an extensive network of publishers, with innovative designed ads, can help organizations achieve response and lead generation.
Internet is a growing media that also encompasses information about the commodities and services. There are over 46 million Indian Internet users, according to an IAMAI report. A survey by eMarketer tells that 73% companies use display ads and 33% use video ads. An April 2007 survey by eMarketer tells that 26% of Internet users trust online banner ads and 34% of them trust search engine ads.
The Internet advertising is contributing to create brand awareness across the Internet. The online agencies have the ability to handle advertisement campaigns at any location of the world. This is the power of this virtual world, as it never sees a geographical boundary. The agencies offer rich media ads and flash video ads, which are quite attractive and interactive in appearance.
No comments:
Post a Comment