IAB Definition to Social Media Advertising Metrics

Social media is marketing, not advertising Social media is the marketing channel that's actual beginning to replace advertising.
Interactive Advertising Bureau (IAB) today announced the release of “Social Media Ad Metrics Definitions.”The document divides social media into three distinct categories and defines the metrics specific to each type:

• Social Media Sites
• Blogs
• Widgets & Social Media Applications

IAB PDF

Link Building : Make Quality Link

Link building is one of the most important elements of a viable SEO strategy. Single inbound link likely contributed to our page's high PageRank almost singlehandedly won't surprise an SEO; it makes complete sense. But it is a great reminder that when it comes to link building, sometimes less is more. You don't always need to get tons of links to see a real impact; one great link can do a whole lot more than many average links.

Recession to End this Year : Bernanke

US Federal Reserve Chairman Ben Bernanke told Congress yesterday that the US economy is on track for a recovery, but it will be slow.

"I am hopeful that the recession will end in the second half of this year due to aggressive monetary and fiscal policies, and the operation of typical business cycle mechanisms." said Yellen, president of the Federal Reserve Bank of San Francisco.

US Federal Reserve chairman Ben Bernanke has forecast an end to the US recession but warns any future shock to the financial system would jeopardise that recovery.


"We continue to expect economic activity to bottom out and then to turn up later this year," he said.

"Even after recovery gets underway, the rate of growth of real economic activity is likely to remain below its longer run potential for a while," he said.

"We expect that the recovery will only gradually gain momentum and that economic slack will diminish slowly.

The American economy has been in recession for one and a half years, even as the battle for economic revival centred on bailout programmes continues to progress.According to non-profit research organisation National Bureau of Economic Research, the US officially slipped into recession in December 2007.


To boost the nation's sagging economy, the Federal government has unveiled unprecedented measures including the mega $700-billion bailout package and buying stakes in financial entities.

In addition, the Obama administration recently came up with a public-private partnership plan, which is aimed at mopping up toxic assets worth $1 trillion from the financial system. The US has also become strict on executive compensation on Wall Street and has introduced pay restrictions on companies receiving taxpayers money.

Meanwhile, in the fourth quarter of 2008, American GDP contracted the most in 26 years at 6.3%.

Google Updates

Google updated Adword editor released
Google released latest version of Adword Editor Version 7.0
Google Updated Webmaster Tools Link Reports
Google Friend Connect beta available to all webmasters.

PPC Services : Website Branding

PPC is one of the most important services that can create branding for your website online. PPC is a cheap service to get easy branding for you company. You can get visible to the targeted audience easily with the help of using PPC services.

PPC services are provided by various search engines in which Google, Yahoo, MSN are on the top and you can use the PPC services of these search engines to promote your site through these search engines and their partner sites.

There are thousands of visitors daily on these search engines and also on the top partner sites, so if your site is visible on the relevant partner sites then thousands of visitors will see and visit your site. So PPC is one of the best way to create the branding on the web.

Nokia N79 - Technology and Style

Nokia N79, Nokia Nseries mobile that combines Technology and Style and integrates intelligence, design and multimedia computer.

Nokia N79 Features:

Announced 2008, August

Size Dimensions 110 x 49 x 15 mm, 74 cc
Weight 97 g
Display Type TFT, 16M colors
Size 240 x 320 pixels, 2.4 inches


Ringtones Type Polyphonic (64 channels), MP3

Card slot MicroSD (TransFlash), up to 8GB, 
83 MB internal memory
ARM 11 369 MHz processor

Bluetooth   v2.0 with A2DP

USB           v2.0 MicroUSB

Messaging SMS, MMS, Email, Instant Messaging
Browser WAP 2.0/xHTML, HTML, RSS feeds
Games Yes + Java downloadable

Camera 5 MP, 2592x1944 pixels, Carl Zeiss optics, autofocus, video(VGA 30fps), flash;
Secondary VGA Camera
Integrated handsfree

Battery Standard battery, Li-Ion 1200 mAh (BL-6F)
Stand-by Up to 372 h
Talk time Up to 5 h 30 min

N79 Nokia Nseries is a multimedia computer that delivers unparalleled mobile multimedia experiences by combining the latest technologies with stylish design and ease of use.

Search Engine Marketing Company in India

Search engine marketing industry is now on boom in India. Its provides SEM and SEO services and compete with top SEM companies of the world. SEM based on clients sites are one of the top business in India. Search engine marketing companies of India are outsourcing hub for SEO services and have its client base in UK, US, Germany, France and Canada.

ZenithOptimedia forecasts that total media spends in India will rise to Rs 24,464 crore in 2009 from about Rs 20,000 crore in 2007.

Indian companies are already on top for providing web related services like web designing, development and also pioneer in providing SEM services. Online advertising industry is also rising rapidly in India. Most online advertising agency have top branded of different business base is advertising their business from Indian agency only.

Esearchclick is also a new SEM company. Along with Internet Marketing the Esearchclick also provides Search engine Optimization Services that will help websites ranking in major search engines.