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Tuesday, February 28, 2012

Online Ad Spend & Search Spend Trends




2012 is expected to be the year that marketers spend more on online advertising than print. US online advertising is expected to grow 23.3% to $39.5 billion in 2012, while spend on print is expected to reach only $33.8 billion. Online advertising will be a $62 billion market by 2016.

Internet advertising is only behind TV Ads which have spent $60.7 % in 2011 and expected $64.8 in 2012 and $72 billion by 2016.


Many researches suggest SEO is the most effective online marketing strategy. 2012 will become the Year of Mobile SEO. 1 out of 3 mobile searches is somehow related to local search. Search spending is half of all digital spending. Search Ad Spending Could Hit $19.51 Billion In 2012.

Tuesday, February 21, 2012

Marketers Should Look on Mobile : Nielsen Smartphone Survey

24-34 age group showed the greatest proportion of smartphone ownership, Smartphone penetration stood at 48 percent in January.

Facebook 2012 Stats

Facebook 2012 Stats Highlights
  • Mark zuckenberg personal wealth $ 24 Billion
  • Facebook made $1 Billion in 2011
  • 250 million photos uploaded daily
  • Average Time spent per visitor- 20 Minutes
  • 57% Female/43% Male users
  • Mark zuckenberg salary from July 2013- $1

Facebook 2012


Facebook 2012: The Latest on Everybody's Favorite Social Network by Infographiclabs

Tuesday, September 6, 2011

Omniture Online Business Optimization

Omniture technology, is the leading provider of online business optimization. allows marketers to increase ROI from online marketing programs by delivering actionable, real-time data and insights that drive successful online initiatives.

Omniture® SiteCatalyst® provides digital marketers with actionable, real-time intelligence about digital strategies and marketing initiatives with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.

Thursday, September 1, 2011

SEO in New Era

With the many of the updates of Google SEO have entered in new era. Latest panda update, increasing value of page speed, social media influence, SEO guys require more concentration on their effort.

There is also an update "inbound links from bad sites can earn your site a Google penalty."

Before updating Google tested user experience with the change, over 500 changes were made last year, over 20,000 experiments were conducted.

First focus is user then search engines. Construct content, design, color combo and content options – like images, videos, and texts, from the user’s perspective. Update your SEO activities according to user’s search behavior and the changing algorithms for attaining stability for the site in search rankings and visibility.

Monday, August 15, 2011

Apple iPhone 3GS 8GB With 1 Year Apple India Warranty


Price : Rs. 19288
EMI Available : Rs.3,215 for 6 months
Size
Dimensions: 115.5 x 62.1 x 12.3 mm
Weight: 135 g

Sound
Alert types: Vibration; Downloadable polyphonic, MP3 ringtones
Loudspeaker: Yes

Memory
Phonebook: Practically unlimited entries and fields, Photocall
Call records: 100 received, dialed and missed calls
Internal: 8/16/32 GB storage, 256 MB RAM
Card slot: No

Camera
Primary: 3.15 MP, 2048x1536 pixels, autofocus
Features: Touch focus, geo-tagging
Video: Yes, VGA@30fps, video geo-tagging
Secondary: No