- Global investment in advertising is forecast to grow by 6% year-on-year in 2020 to $656bn (£511bn)
- Google’s cost-per-click (CPC) declining
- Advertisers are shifting budgets toward Amazon for Google search
State of Digital
Internet marketing the most cost effective and conversing marketing technique for your business. Search Engine Marketing is the marketing of products and services with search engines.
Search engine marketing is the way to make your site popular and increase its visibility in search engines so that more people will go to your site through search engines. You can do search engine marketing by both way paid and free. PPC is the paid technique of search engine marketing and search engine optimization is the free technique that boost organic ranking in SERP of search engines like Google, Yahoo and MSN.