Adwords Interview Questions

• Explain what is Ad rank?
• Explain how does Ad rank impact Cost-Per-Click?
• How do you minimize CPA
• Increasing traffic if budget is not exhausted
• Avg CTR
• Explain how does a Google auction work?
• what is Google Quality Score? Factors affecting QS
• Explain how you can improve conversion rates?
• Explain what is Google Ad API?
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• CPC, CPM, CPA

*  what is the difference in the JavaScript tag or HTML tag?

Mobile Marketing Strategy - Mobile SEO, Site, App, Ads & Video

Mobile Marketing Strategy

Mobile Site:

First of all you need to decide:

• Are you need seperate website for mobile?
• Can we use same website URL for mobile and other devices as well?

Are you need seperate website for mobile?

You can create seperate website but it needs seperate strategy for mobile SEO. It will be bit complicated to do SEO for destop and mobile website seperately.

• Can we use same website URL for mobile and other devices as well?

You can use the same URL for all the devices by making responsive website.

Responsive Design


Mobile SEO:

Optimizing website for mobile. It should be mobile UI friendly.

Making mobile friendly sites

Mobile friendly test

Mobile SEO overview

Responsive web pages

Pagespeed on mobile networks

Mobile design guidelines

Mobile Apps

Mobile App Design

Mobile Video

Mobile Advertising

Instaram

Mobile RSS

Mobile Marketing Strategy

How to make a Mobile Marketing Plan

• Describe both your short and Long term goals
• How can you turn the goals into actions?
• What are the main priorities once you start with digital marketing?
• Which channels should you use?
• How many members will your campaign need?

Create a digital marketing calendar that will help you track the milestones of your efforts and the pending actions for each campaign.

• Weekly and daily operational plans
• Campaign plans
• Annual plans
• Long-term vision

Each plan contributes towards your ultimate goals and even if it seems time-consuming to create them, the rewards may help your business stand out from its competitors.

Only 32% of businesses create an annual plan for digital marketing, and the percentage is even smaller (10%) when counting the ones that think of a long term plan.