Merry Christmas

digital marketing tactics 2017

List of all marketing, service, delivery and transactional channels https://docs.google.com/spreadsheet/ccc?key=0AvTI_V8N8PesdDhMX2NEMnIzN3ZXQ3ZGOEN5aHVvb2c&usp=sharing The BIG list of today’s marketing channels https://econsultancy.com/blog/68661-five-trends-which-will-define-data-driven-marketing-in-2017/

Google Searching Tricks

Google Trends - Year in Search 2016

See what was trending in 2016 https://www.google.com/trends/ https://www.google.com/trends/home/all/IN https://www.google.com/trends/yis/2016/GLOBAL 2015: https://www.google.co.in/trends/story/2015_IN

Most Popular Search Terms of 2016

Which Scenario would Record to two Conversions (1-per-click)?

1. A user clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again.
2. A user clicks on an ad and converts. The user performs the search again the following day, clicks on the same ad and converts again. 
3. A user clicks on an ad and does not convert. The user performs the search again the following day, clicks on the same ad and converts. 
4. A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts.

Mobile is Eating the World

Google's Inspiredbydata - Tips for Advertisement

MAKING YOUR MARK WITH HONEST, REAL-TIME ADS
Tell live, authentic stories to improve engagement with your videos.
SEAMLESSLY BLENDING YOUR ADS WITH CONTENT
Show off your latest collection with ads as beautiful as their digital environment.
TYING YOUR DIGITAL CAMPAIGN TO THE TV SCREEN
Electrify customers with ad creative that references the buzzer-beating shot they just watched live on TV.
DRIVING FOOT TRAFFIC WITH ADVANCED TARGETING
Turn passersby into walk-ins by showcasing that 2-for-1 offer only to people near your stores.
BEING PRESENT WHEN PEOPLE ARE READY TO BUY
Help the indecisive browser finally decide to buy the gear left in his shopping cart.
GETTING THE FULL STACK FOR TRUE DATA-DRIVEN MARKETING
1+ million creative combinations, 16 markets, and only 3 people on the team. It’s possible.

Enhanced cost-per-click (ECPC)

Enhanced cost-per-click (ECPC) is a bidding feature that looks for ad auctions that are more likely to lead to sales for you, and then raises your max CPC bid to compete harder for those clicks.
ECPC for text ads is available on the Search Network and the Display Network, but it isn't available for the "Display Network only - Mobile Apps" campaign type. For Product Listing Ads, ECPC works only on Google Search. How is ECPC different from Conversion Optimizer?
ECPC ● Works with all your campaign settings and max. CPC bids ● Can raise bids by up to 30% ● Works with third-party bidding systems Conversion Optimizer ● Lets you set either a target CPA or max. CPA ● Has full freedom to set your CPC bid for each auction ● May not work with some API-based bid management solutions Both ECPC and Conversion Optimizer Use conversion tracking or Google Analytics data from your account ● Predict a conversion rate for each auction ● Adjust your bids to help you win the most promising clicks

Google Brand Lift - Measuring Interest in Your Brand

The Brand Lift solution now measures interest in your brand, based on search inquiries on Google.com

Google Preferred Aggregates YouTube's Top Content

Adwords Interview Questions

• Explain what is Ad rank?
• Explain how does Ad rank impact Cost-Per-Click?
• How do you minimize CPA
• Increasing traffic if budget is not exhausted
• Avg CTR
• Explain how does a Google auction work?
• what is Google Quality Score? Factors affecting QS
• Explain how you can improve conversion rates?
• Explain what is Google Ad API?
• 
  
• CPC, CPM, CPA

*  what is the difference in the JavaScript tag or HTML tag?

Mobile Marketing Strategy - Mobile SEO, Site, App, Ads & Video

Mobile Marketing Strategy

Mobile Site:

First of all you need to decide:

• Are you need seperate website for mobile?
• Can we use same website URL for mobile and other devices as well?

Are you need seperate website for mobile?

You can create seperate website but it needs seperate strategy for mobile SEO. It will be bit complicated to do SEO for destop and mobile website seperately.

• Can we use same website URL for mobile and other devices as well?

You can use the same URL for all the devices by making responsive website.

Responsive Design


Mobile SEO:

Optimizing website for mobile. It should be mobile UI friendly.

Making mobile friendly sites

Mobile friendly test

Mobile SEO overview

Responsive web pages

Pagespeed on mobile networks

Mobile design guidelines

Mobile Apps

Mobile App Design

Mobile Video

Mobile Advertising

Instaram

Mobile RSS

Mobile Marketing Strategy

How to make a Mobile Marketing Plan

• Describe both your short and Long term goals
• How can you turn the goals into actions?
• What are the main priorities once you start with digital marketing?
• Which channels should you use?
• How many members will your campaign need?

Create a digital marketing calendar that will help you track the milestones of your efforts and the pending actions for each campaign.

• Weekly and daily operational plans
• Campaign plans
• Annual plans
• Long-term vision

Each plan contributes towards your ultimate goals and even if it seems time-consuming to create them, the rewards may help your business stand out from its competitors.

Only 32% of businesses create an annual plan for digital marketing, and the percentage is even smaller (10%) when counting the ones that think of a long term plan.